It’s Only Common Sense: Three Customer Service Tips From Johnny the Bagger

Experts say there are less than 200 board shops left in North America—a fact that amazes me to no end. The other day, I was looking at a plan I developed for a company 12 years ago. In that plan, I said that there were less than 600 shops left on this continent—a difference of 400.

There is some disagreement as to how many shops there were in North America at the peak. Some say 1,800, while others say 1,200, so let’s split the difference and say there were once 1,500 North American shops. That’s still not a pretty picture when you consider there are less than 200 today.

During this peak time, the total global PCB market was approximately $10 billion. North America had about 70% of that business, or about $7 billion. Now, the market is over $70 billion with less than 5%, or maybe even as little as 4%, built in North America. It’s kind of scary.

But, once again, change is in the air. More companies are evaluating other countries as an alternative to buying their boards from China, for obvious reasons. People are looking for PCB solutions, for example, in South Korea, India, Vietnam, Thailand, and Europe, as well as North America. The world is flattening some more, and the PCB business is spreading to other world spaces and markets.

This means that we all have to be on our best behavior. We must do the best we can to capture—and, in some cases, recapture—more PCB business. That means providing extraordinary service if we want to gain more business. Those of us in the PCB fabrication business have to push ourselves beyond any place we have ever gone before.

We must elevate ourselves to a new level that will impress our customers to the point of increasing their business with us. We have to deliver customer service that goes beyond the normal level of good all the way to greatness.

Much of The Simple Truths of Service: Inspired by Johnny the Bagger by Barbara Glanz and Ken Blanchard was inspired by a supermarket bagger named Johnny. In case you think your company is too pedestrian to lead the way when it comes to customer service, what is more pedestrian than bagging groceries? If a bagger can make a difference, then you can as well. Here are three of Johnny’s ideas for delivering excellent customer service.

1. Deliver such good customer service that customers talk about you.

True story—at the store where Johnny worked, he was such a good customer service maven that the line at his checkout counter was three times longer than all the others because people wanted to share his customer service “warmth.” Can you say that about your customer service?

2. Great customer service is a choice.

Every day, when you go to work, you decide what kind of day it is going to be and what kind of service you are going to deliver. It is always up to you. And here’s a neat little secret—delivering great customer service is uplifting as much for the person delivering that great service as it is to the person getting that great customer service, if not more.

3. Great customer service brings customers back.

There is an old saying that goes, “Great relationships are forged in adversity.” Even when you have a problem—and we all do from time to time—the way you handle that problem will greatly exemplify your customer service aptitude. Remember that the true definition of grace under pressure is when you stay calm and keep your head about you when everyone else is losing theirs.

And here is one last thing that business owners are going to love: Ken Blanchard said, “Profit is the applause you get for taking care of your customers and creating a motivating environment for your people.”

Take care of yourself, and your business, by taking care of your customers. There are fewer than 200 PCB competitors in North America today, and all you have to do is beat them to thrive. Keep in mind that the industry average for overall performance is still far below 85% for delivery and quality. Think about how truly outstanding you will be when the company known for on-time delivery, excellent quality, and fantastic customer service is your company. Just like Johnny the bagger, customers will be lined up at your door in anticipation of experiencing your great customer service.

It’s only common sense.

Back

2020

It’s Only Common Sense: Three Customer Service Tips From Johnny the Bagger

02-17-2020

Much of "The Simple Truths of Service: Inspired by Johnny the Bagger" by Barbara Glanz and Ken Blanchard was inspired by a supermarket bagger named Johnny. In case you think your company is too pedestrian to lead the way when it comes to customer service, what is more pedestrian than bagging groceries? If a bagger can make a difference, then you can as well. Dan Beaulieu shares three of Johnny’s ideas for delivering excellent customer service.

View Story

It’s Only Common Sense: Embrace Change, Embrace Success

02-10-2020

Oh, that dreaded word “change.” Great fortunes have been made in times of great change by those who were flexible enough to adapt. Dan Beaulieu shares six ways that you can inspire change in your own organization from a book by Mac Anderson and Tom Feltenstein.

View Story

It’s Only Common Sense: Get Your Customers to Sell for You

02-03-2020

Getting your customers to brag about your company, products, and services is the best form of advertising out there. The trick is getting your customers to do it. Dan Beaulieu shares his 10-step plan for getting customers to brag about you to the point of helping you grow your business.

View Story

It’s Only Common Sense: IPC APEX EXPO 2020—A Great Time to Kick Off Your Marketing

01-27-2020

With IPC APEX EXPO 2020 one week away, Dan Beaulieu emphasizes how this show presents an opportunity to get together with everyone in the industry and get a quick overview of what’s going on out there. No matter what your year has been like—good or bad—and no matter what your specific business is—PCB design, fabrication, or assembly, or you’re a customer or a vendor to these industries—Dan urges all of you to attend.

View Story

It’s Only Common Sense: The Paid Audition

01-20-2020

One study stated that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. Dan Beaulieu shares 12 tips to make sure you wow the customer based on your first order with a company that has the chance to become a multi-million-dollar account.

View Story

It’s Only Common Sense: PCBs Everywhere You Look!

01-13-2020

While opening presents during the recent holiday season, Dan Beaulieu started to count the number of printed circuits inside each gift. For 12 people, he counted 65 PCBs in the that were exchanged. Dan further explains projections for the global PCB market and asks if manufacturers are ready to meet the need for advanced PCBs with ever-increasing technology.

View Story

It’s Only Common Sense: 2020—The Year of Disruption

01-06-2020

Are you ready to make some noise in 2020? Dan Beaulieu shares 10 signs that you’re a disruptive innovator from Mark DeYmaz, author of "Disruption," as well as how to apply these ideas to entrepreneurship and changing the industry.

View Story
Back

2019

It’s Only Common Sense: Three Customer Service Tips From Johnny the Bagger

02-17-2020

Much of "The Simple Truths of Service: Inspired by Johnny the Bagger" by Barbara Glanz and Ken Blanchard was inspired by a supermarket bagger named Johnny. In case you think your company is too pedestrian to lead the way when it comes to customer service, what is more pedestrian than bagging groceries? If a bagger can make a difference, then you can as well. Dan Beaulieu shares three of Johnny’s ideas for delivering excellent customer service.

View Story

It’s Only Common Sense: Embrace Change, Embrace Success

02-10-2020

Oh, that dreaded word “change.” Great fortunes have been made in times of great change by those who were flexible enough to adapt. Dan Beaulieu shares six ways that you can inspire change in your own organization from a book by Mac Anderson and Tom Feltenstein.

View Story

It’s Only Common Sense: Get Your Customers to Sell for You

02-03-2020

Getting your customers to brag about your company, products, and services is the best form of advertising out there. The trick is getting your customers to do it. Dan Beaulieu shares his 10-step plan for getting customers to brag about you to the point of helping you grow your business.

View Story

It’s Only Common Sense: IPC APEX EXPO 2020—A Great Time to Kick Off Your Marketing

01-27-2020

With IPC APEX EXPO 2020 one week away, Dan Beaulieu emphasizes how this show presents an opportunity to get together with everyone in the industry and get a quick overview of what’s going on out there. No matter what your year has been like—good or bad—and no matter what your specific business is—PCB design, fabrication, or assembly, or you’re a customer or a vendor to these industries—Dan urges all of you to attend.

View Story

It’s Only Common Sense: The Paid Audition

01-20-2020

One study stated that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. Dan Beaulieu shares 12 tips to make sure you wow the customer based on your first order with a company that has the chance to become a multi-million-dollar account.

View Story

It’s Only Common Sense: PCBs Everywhere You Look!

01-13-2020

While opening presents during the recent holiday season, Dan Beaulieu started to count the number of printed circuits inside each gift. For 12 people, he counted 65 PCBs in the that were exchanged. Dan further explains projections for the global PCB market and asks if manufacturers are ready to meet the need for advanced PCBs with ever-increasing technology.

View Story

It’s Only Common Sense: 2020—The Year of Disruption

01-06-2020

Are you ready to make some noise in 2020? Dan Beaulieu shares 10 signs that you’re a disruptive innovator from Mark DeYmaz, author of "Disruption," as well as how to apply these ideas to entrepreneurship and changing the industry.

View Story
Back

2018

It’s Only Common Sense: Three Customer Service Tips From Johnny the Bagger

02-17-2020

Much of "The Simple Truths of Service: Inspired by Johnny the Bagger" by Barbara Glanz and Ken Blanchard was inspired by a supermarket bagger named Johnny. In case you think your company is too pedestrian to lead the way when it comes to customer service, what is more pedestrian than bagging groceries? If a bagger can make a difference, then you can as well. Dan Beaulieu shares three of Johnny’s ideas for delivering excellent customer service.

View Story

It’s Only Common Sense: Embrace Change, Embrace Success

02-10-2020

Oh, that dreaded word “change.” Great fortunes have been made in times of great change by those who were flexible enough to adapt. Dan Beaulieu shares six ways that you can inspire change in your own organization from a book by Mac Anderson and Tom Feltenstein.

View Story

It’s Only Common Sense: Get Your Customers to Sell for You

02-03-2020

Getting your customers to brag about your company, products, and services is the best form of advertising out there. The trick is getting your customers to do it. Dan Beaulieu shares his 10-step plan for getting customers to brag about you to the point of helping you grow your business.

View Story

It’s Only Common Sense: IPC APEX EXPO 2020—A Great Time to Kick Off Your Marketing

01-27-2020

With IPC APEX EXPO 2020 one week away, Dan Beaulieu emphasizes how this show presents an opportunity to get together with everyone in the industry and get a quick overview of what’s going on out there. No matter what your year has been like—good or bad—and no matter what your specific business is—PCB design, fabrication, or assembly, or you’re a customer or a vendor to these industries—Dan urges all of you to attend.

View Story

It’s Only Common Sense: The Paid Audition

01-20-2020

One study stated that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. Dan Beaulieu shares 12 tips to make sure you wow the customer based on your first order with a company that has the chance to become a multi-million-dollar account.

View Story

It’s Only Common Sense: PCBs Everywhere You Look!

01-13-2020

While opening presents during the recent holiday season, Dan Beaulieu started to count the number of printed circuits inside each gift. For 12 people, he counted 65 PCBs in the that were exchanged. Dan further explains projections for the global PCB market and asks if manufacturers are ready to meet the need for advanced PCBs with ever-increasing technology.

View Story

It’s Only Common Sense: 2020—The Year of Disruption

01-06-2020

Are you ready to make some noise in 2020? Dan Beaulieu shares 10 signs that you’re a disruptive innovator from Mark DeYmaz, author of "Disruption," as well as how to apply these ideas to entrepreneurship and changing the industry.

View Story
Back

2017

It’s Only Common Sense: Three Customer Service Tips From Johnny the Bagger

02-17-2020

Much of "The Simple Truths of Service: Inspired by Johnny the Bagger" by Barbara Glanz and Ken Blanchard was inspired by a supermarket bagger named Johnny. In case you think your company is too pedestrian to lead the way when it comes to customer service, what is more pedestrian than bagging groceries? If a bagger can make a difference, then you can as well. Dan Beaulieu shares three of Johnny’s ideas for delivering excellent customer service.

View Story

It’s Only Common Sense: Embrace Change, Embrace Success

02-10-2020

Oh, that dreaded word “change.” Great fortunes have been made in times of great change by those who were flexible enough to adapt. Dan Beaulieu shares six ways that you can inspire change in your own organization from a book by Mac Anderson and Tom Feltenstein.

View Story

It’s Only Common Sense: Get Your Customers to Sell for You

02-03-2020

Getting your customers to brag about your company, products, and services is the best form of advertising out there. The trick is getting your customers to do it. Dan Beaulieu shares his 10-step plan for getting customers to brag about you to the point of helping you grow your business.

View Story

It’s Only Common Sense: IPC APEX EXPO 2020—A Great Time to Kick Off Your Marketing

01-27-2020

With IPC APEX EXPO 2020 one week away, Dan Beaulieu emphasizes how this show presents an opportunity to get together with everyone in the industry and get a quick overview of what’s going on out there. No matter what your year has been like—good or bad—and no matter what your specific business is—PCB design, fabrication, or assembly, or you’re a customer or a vendor to these industries—Dan urges all of you to attend.

View Story

It’s Only Common Sense: The Paid Audition

01-20-2020

One study stated that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. Dan Beaulieu shares 12 tips to make sure you wow the customer based on your first order with a company that has the chance to become a multi-million-dollar account.

View Story

It’s Only Common Sense: PCBs Everywhere You Look!

01-13-2020

While opening presents during the recent holiday season, Dan Beaulieu started to count the number of printed circuits inside each gift. For 12 people, he counted 65 PCBs in the that were exchanged. Dan further explains projections for the global PCB market and asks if manufacturers are ready to meet the need for advanced PCBs with ever-increasing technology.

View Story

It’s Only Common Sense: 2020—The Year of Disruption

01-06-2020

Are you ready to make some noise in 2020? Dan Beaulieu shares 10 signs that you’re a disruptive innovator from Mark DeYmaz, author of "Disruption," as well as how to apply these ideas to entrepreneurship and changing the industry.

View Story
Back

2016

It’s Only Common Sense: Three Customer Service Tips From Johnny the Bagger

02-17-2020

Much of "The Simple Truths of Service: Inspired by Johnny the Bagger" by Barbara Glanz and Ken Blanchard was inspired by a supermarket bagger named Johnny. In case you think your company is too pedestrian to lead the way when it comes to customer service, what is more pedestrian than bagging groceries? If a bagger can make a difference, then you can as well. Dan Beaulieu shares three of Johnny’s ideas for delivering excellent customer service.

View Story

It’s Only Common Sense: Embrace Change, Embrace Success

02-10-2020

Oh, that dreaded word “change.” Great fortunes have been made in times of great change by those who were flexible enough to adapt. Dan Beaulieu shares six ways that you can inspire change in your own organization from a book by Mac Anderson and Tom Feltenstein.

View Story

It’s Only Common Sense: Get Your Customers to Sell for You

02-03-2020

Getting your customers to brag about your company, products, and services is the best form of advertising out there. The trick is getting your customers to do it. Dan Beaulieu shares his 10-step plan for getting customers to brag about you to the point of helping you grow your business.

View Story

It’s Only Common Sense: IPC APEX EXPO 2020—A Great Time to Kick Off Your Marketing

01-27-2020

With IPC APEX EXPO 2020 one week away, Dan Beaulieu emphasizes how this show presents an opportunity to get together with everyone in the industry and get a quick overview of what’s going on out there. No matter what your year has been like—good or bad—and no matter what your specific business is—PCB design, fabrication, or assembly, or you’re a customer or a vendor to these industries—Dan urges all of you to attend.

View Story

It’s Only Common Sense: The Paid Audition

01-20-2020

One study stated that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. Dan Beaulieu shares 12 tips to make sure you wow the customer based on your first order with a company that has the chance to become a multi-million-dollar account.

View Story

It’s Only Common Sense: PCBs Everywhere You Look!

01-13-2020

While opening presents during the recent holiday season, Dan Beaulieu started to count the number of printed circuits inside each gift. For 12 people, he counted 65 PCBs in the that were exchanged. Dan further explains projections for the global PCB market and asks if manufacturers are ready to meet the need for advanced PCBs with ever-increasing technology.

View Story

It’s Only Common Sense: 2020—The Year of Disruption

01-06-2020

Are you ready to make some noise in 2020? Dan Beaulieu shares 10 signs that you’re a disruptive innovator from Mark DeYmaz, author of "Disruption," as well as how to apply these ideas to entrepreneurship and changing the industry.

View Story
Back

2015

It’s Only Common Sense: Three Customer Service Tips From Johnny the Bagger

02-17-2020

Much of "The Simple Truths of Service: Inspired by Johnny the Bagger" by Barbara Glanz and Ken Blanchard was inspired by a supermarket bagger named Johnny. In case you think your company is too pedestrian to lead the way when it comes to customer service, what is more pedestrian than bagging groceries? If a bagger can make a difference, then you can as well. Dan Beaulieu shares three of Johnny’s ideas for delivering excellent customer service.

View Story

It’s Only Common Sense: Embrace Change, Embrace Success

02-10-2020

Oh, that dreaded word “change.” Great fortunes have been made in times of great change by those who were flexible enough to adapt. Dan Beaulieu shares six ways that you can inspire change in your own organization from a book by Mac Anderson and Tom Feltenstein.

View Story

It’s Only Common Sense: Get Your Customers to Sell for You

02-03-2020

Getting your customers to brag about your company, products, and services is the best form of advertising out there. The trick is getting your customers to do it. Dan Beaulieu shares his 10-step plan for getting customers to brag about you to the point of helping you grow your business.

View Story

It’s Only Common Sense: IPC APEX EXPO 2020—A Great Time to Kick Off Your Marketing

01-27-2020

With IPC APEX EXPO 2020 one week away, Dan Beaulieu emphasizes how this show presents an opportunity to get together with everyone in the industry and get a quick overview of what’s going on out there. No matter what your year has been like—good or bad—and no matter what your specific business is—PCB design, fabrication, or assembly, or you’re a customer or a vendor to these industries—Dan urges all of you to attend.

View Story

It’s Only Common Sense: The Paid Audition

01-20-2020

One study stated that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. Dan Beaulieu shares 12 tips to make sure you wow the customer based on your first order with a company that has the chance to become a multi-million-dollar account.

View Story

It’s Only Common Sense: PCBs Everywhere You Look!

01-13-2020

While opening presents during the recent holiday season, Dan Beaulieu started to count the number of printed circuits inside each gift. For 12 people, he counted 65 PCBs in the that were exchanged. Dan further explains projections for the global PCB market and asks if manufacturers are ready to meet the need for advanced PCBs with ever-increasing technology.

View Story

It’s Only Common Sense: 2020—The Year of Disruption

01-06-2020

Are you ready to make some noise in 2020? Dan Beaulieu shares 10 signs that you’re a disruptive innovator from Mark DeYmaz, author of "Disruption," as well as how to apply these ideas to entrepreneurship and changing the industry.

View Story
Back

2014

It’s Only Common Sense: Three Customer Service Tips From Johnny the Bagger

02-17-2020

Much of "The Simple Truths of Service: Inspired by Johnny the Bagger" by Barbara Glanz and Ken Blanchard was inspired by a supermarket bagger named Johnny. In case you think your company is too pedestrian to lead the way when it comes to customer service, what is more pedestrian than bagging groceries? If a bagger can make a difference, then you can as well. Dan Beaulieu shares three of Johnny’s ideas for delivering excellent customer service.

View Story

It’s Only Common Sense: Embrace Change, Embrace Success

02-10-2020

Oh, that dreaded word “change.” Great fortunes have been made in times of great change by those who were flexible enough to adapt. Dan Beaulieu shares six ways that you can inspire change in your own organization from a book by Mac Anderson and Tom Feltenstein.

View Story

It’s Only Common Sense: Get Your Customers to Sell for You

02-03-2020

Getting your customers to brag about your company, products, and services is the best form of advertising out there. The trick is getting your customers to do it. Dan Beaulieu shares his 10-step plan for getting customers to brag about you to the point of helping you grow your business.

View Story

It’s Only Common Sense: IPC APEX EXPO 2020—A Great Time to Kick Off Your Marketing

01-27-2020

With IPC APEX EXPO 2020 one week away, Dan Beaulieu emphasizes how this show presents an opportunity to get together with everyone in the industry and get a quick overview of what’s going on out there. No matter what your year has been like—good or bad—and no matter what your specific business is—PCB design, fabrication, or assembly, or you’re a customer or a vendor to these industries—Dan urges all of you to attend.

View Story

It’s Only Common Sense: The Paid Audition

01-20-2020

One study stated that 48% of all customers feel that the most critical time for a company to gain their loyalty is based on the first order. Dan Beaulieu shares 12 tips to make sure you wow the customer based on your first order with a company that has the chance to become a multi-million-dollar account.

View Story

It’s Only Common Sense: PCBs Everywhere You Look!

01-13-2020

While opening presents during the recent holiday season, Dan Beaulieu started to count the number of printed circuits inside each gift. For 12 people, he counted 65 PCBs in the that were exchanged. Dan further explains projections for the global PCB market and asks if manufacturers are ready to meet the need for advanced PCBs with ever-increasing technology.

View Story

It’s Only Common Sense: 2020—The Year of Disruption

01-06-2020

Are you ready to make some noise in 2020? Dan Beaulieu shares 10 signs that you’re a disruptive innovator from Mark DeYmaz, author of "Disruption," as well as how to apply these ideas to entrepreneurship and changing the industry.

View Story
Back

2013

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2012

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2011

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2010

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2009

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2008

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2007

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2006

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2005

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
Back

2004

It's Only Common Sense: Predictions for 2014

12-30-2013

As 2013 comes to a close, Columnist Dan Beaulieu takes a look back at the past 12 months and reflects on what's happened, evolving trends, and what both mean for the coming new year.

View Story

It's Only Common Sense: All I Want for Christmas is a 3D Printer

12-23-2013

While Christmas shopping this week, Columnist Dan Beaulieu writes, "I spied the future, something we've all heard and talked about for the past couple of years at the end of one of the aisle. It's called 'The Cube' and it is the first 3D printer I've ever laid eyes on."

View Story

It's Only Common Sense: Take My Life, Please

12-16-2013

I'm done with passwords. I just don't care anymore; take anything you want from me. It's just not worth it. If you want to sneak into my house and steal $2.99 movies from my Apple account, do it! If you want to go to my audible account and steal a book, then be my guest--have a ball.

View Story

It's Only Common Sense: What's Fair is Fair

12-09-2013

In the past month I have heard no less than three times about companies asking--demanding--that their PCB suppliers take 20% off the price of their boards. Not just the new part numbers, mind you, but the part numbers they've been building for years. Really?

View Story

It's Only Common Sense: It's All About the Story

12-02-2013

A company's story explains what the firm does, what it stands for, why it's different from other companies, why it's better than other companies, and why people should choose its products over competitors.

View Story

It's Only Common Sense: Murder in the Sky

11-25-2013

I was horrified to read in the papers the other day that the FAA is about to cancel its ban on cell phone use during flights. Soon we'll be able to make calls while the plane is flying, which means we are about to lose the last bit of silent sanctuary the world offers us.

View Story

It's Only Common Sense: Get Out of the Box!

11-18-2013

Columnist Dan Beaulieu writes, "We do the same things over and over again expecting different results. Very little thinking is done outside the box in our industry; this is something I deal with all of the time."

View Story

It's Only Common Sense: Social Media - It's Time

11-11-2013

Like some of you, Dan Beaulieu knows that social media is something that he needs to get involved in, but just doesn't know how to get started. One book can solve his problem, and yours.

View Story

It's Only Common Sense: Bring the Orphans Home

11-04-2013

There are all kinds of reasons why we lose customers--it just happens. Should you just forget about these lost customers? Assume they are long-lost orphans and move on to greener, pastures? Dan Beaulieu says to do everything you can, whenever possible, to bring them home.

View Story

It's Only Common Sense: Being the Best

10-28-2013

Where do you rank as a salesperson? Are you doing the best job you can? Whether you have been in sales for 20 days or 20 years there are things you should always be doing to ensure you're performing at a maximum.

View Story
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