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It’s going to be a big deal for many of us to attend a large trade show like IPC APEX EXPO again. In fact, this was the last show I attended before locking down in early 2020—and that feels like a decade ago. With that in mind, going to IPC APEX EXPO this month will probably be the most important and valued trade show experience we have had in a very long time. We should all be doing everything we can to make this trade show experience as beneficial as possible. Here are some tips on how to make this show, as well as any other show you attend, a meaningful experience so that you will be sure to get a great return on your investment.
Next week, we’ll be in San Diego. In fact, I fly down tomorrow morning to start preparations, along with most of the I-Connect007 team. The weather forecast says to expect sunny, with the occasional cloud, all week, with daytime temperatures around 70 degrees. That’ll be nice, as I’m sure COVID-related social distancing guidelines will encourage us to socialize outside as much as is feasible.
I have a feeling you aren’t going to like what I’m about to say, especially if you are in sales. But this is a basic sales and marketing column and at least once a year I am obligated (by law, I think) to do a column on...
For those of us who grew up reading Tom Peters, it is always exciting when he puts out a new book. Such was the case with me a couple of months ago when "Excellence Now: Extreme Humanism" came out. I bought and read it with...
If you have been around young children, I’m sure you have fallen into the “Why” game or “Why” loop with the young’un. I’m now a grandfather and the game started again a long time ago....
I know you have been on the edge of your seats since my Defense Speaks September column, “What Does Convergence Mean to Defense?” or back to my February column, “So, What’s a JADC2?” While I tackled some...
