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I do not pretend to know more about millennials than you do. In fact, I am not a fan of those self-nominated “millennial whisperers.” You know the ones who like to show you how hip and young thinking they are by telling you that are the only ones who how millennials think. They are the only ones who can translate that thinking for you. I dislike stereotypes and I really dislike categorizing human beings and tossing them all in the same pot. Here are two misconceptions about millennials, and how to embrace their reality.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

June 24, 2022 | Nolan Johnson, I-Connect007

Market news was certainly big this week. While the U.S. stock market continues make some large swings, the PCB and PCBA are doing their own dance with the numbers. We’re still feeling the effects of the pandemic, but it seems to be more about playing catch up. Still, the industry is showing some instability, both in positive and negative ways.





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COLUMNS:

The Shaughnessy Report: Proper Plating

June 22, 2022 | Andy Shaughnessy, I-Connect007

Joe Fjelstad once joked that if someone working in a board shop 50 years ago were placed in suspended animation and woke up today, they would recognize almost everything in today’s board shop. They could theoretically go right...

Jack Welch was a false prophet who worshiped at the altar of capitalism. There I’ve said it, and I feel good about that because it’s exactly what I have thought for many years but was afraid to say. I just read a new book,...

Testing Todd: What's in the Electrical Test Crystal Ball?

June 13, 2022 | Todd Kolmodin, Gardien Services, USA

We live in an everchanging environment of evolution. From analog, carburation-driven automobiles and tube televisions to the fully electronic fly by wire automobiles and UHD televisions of today. We had to evolve. Today you can speak...

The Chemical Connection: How Industry 4.0 Shapes PCB Wet Processes

June 6, 2022 | Christopher Bonsell, Chemcut

Earlier this year, I had the opportunity to attend IPC EXPO 2022 where I was able to network with many great people in the electronics industry and see how other businesses are connected to the work we do at Chemcut. Although that...

The Plating Issue Featuring:

  • Proper Plating, by Andy Shaughnessy
  • PCB Plating Still Comes Down to Physics, a conversation with Mike Carano
  • Plating Offers Plenty of Challenges—and Opportunities, a conversation with Chris Bonsell
  • Plating in Electronic Applications, by George Milad
  • Plating on Silver: What’s Old Is New Again, by Denis Jacques
  • Book Excerpt: Automation and Advanced Procedures in PCB Fabrication, by Happy Holden
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