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Today is the Memorial Day federal holiday in the United States. Observed on the last Monday in May, the day is set aside to honor and mourn U.S. military personnel who died while serving in the U.S. Armed Forces. The holiday’s roots trace back to remembrance of the soldiers on both sides of the U.S. Civil War.
What’s wrong with the reps? What’s wrong with the principals? How will we fix this problem between the two? This is part two of my continuing series on the issue between the two sides. The questions I posed are ones I get on a quite regular basis from my PCB shop owners and leaders. Both parties must give a little to make it work and I have some ideas. There are definite steps we can take not only to alleviate this problem but go a long way to solving it. Over the next three weeks, I will closely study the points of division in the rep-principal relationship and discuss some sound ways to overcome this adversarial relationship.
Although I fell into the PCB world somewhat accidentally, I remember the exact moment I knew I wanted to become a material scientist. At an undergraduate engineering information fair, I saw the breadth of research possible within the...
It’s time to address the elephant in the room: What will we do about sales reps? Having sales reps in our business—as in all other industries—is not working. Not only that, but the situation is also getting worse....
A thick, high layer count multilayer is one of the hardest printed circuit boards to adapt to lead-free assembly processes. The reason: Multilayers often have through-hole and hand-soldered components and require two or more rework...
Let's learn about annular rings, because a greater understanding can help ensure that your PCB designs successfully become physical boards. The annular ring is the space between the drill hole and the edge of the pad—a specified...
