The Sales Cycle

July 25, 2013

The Sales Cycle: Social Media - It's Nothing New...or Is It?

It's not whether or not social media is good, bad, or here to stay; it's about focusing on your community and delivering your message. Social media is nothing new; it's been around for thousands of years. The difference now is that new outlets allow any person to have an immediate voice and be relevant.

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December 19, 2012

The Sales Cycle: Customer Service

Have you noticed how people will go out of their way to help friends? Businesses also take extra steps to help their friends--their customers. Then there's difficult customers, who tend to receive only the minimum level of service. Perhaps being a friend is the best path to receiving top-level customer service.

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September 03, 2012

The Sales Cycle: The Critical 20

The Pareto Principle, otherwise known as the 80/20 Rule, is something most in the industry have heard of, but rarely utilize. The principle has expanded into all areas of business, economics, and, as it turns out, in all aspects of everyday life. Is it really true? See for yourself.

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July 09, 2012

The Sales Cycle: China; From the Inside

One aspect of Chinese manufacturing so often called into question is working conditions. During a recent visit to China, I-Connect007 Publisher Barry Matties sat down for an in-depth interview with Hamed El-Abd, president of WKK Distribution. When he broached the topic, Hamed invited him to tour his company’s factory in Guangdong.

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April 13, 2009

The Sales Cycle: Taking the Risk Out of the Deal

Eliminating risk is a key to making sales. This is especially true in our industry, where capital-intensive purchases are often the norm. What is the risk for your buyers, and how will you help them overcome these obstacles?

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