It's Only Common Sense: Who is the Customer?

March 15, 2018 | Dan Beaulieu, DB Management

If you buy into the golden rule, “Do unto others as you would have them do unto you,” then just about everyone you deal with is your customer, which means that you should treat them as such. Let’s look at our business and talk about who our customer really is.

Bridging Knowledge and Understanding of Thermal Management Materials

March 14, 2018 | Pete Starkey, I-Connect007

At IPC APEX EXPO recently, Pete Starkey and Ian Mayoh, Ventec International’s technical support manager, had a chance to sit down and discuss the I-Connect007 micro E-book: The Printed Circuit Designer's Guide to Thermal Management with Insulated Metal Substrates, of which Ian is a co-author.


EPTE Newsletter: Nano Tech 2018 and Printable Electronics

March 14, 2018 | Dominique Numakura, DKN Research

Nano-tech 2018 was held at Tokyo Big Sight on February 14. The three-day show is one of the largest events for nanotechnologies. Other high-tech events that participated in the show included Printable Electronics 2018, ASTECH 2018,...

Fein-Lines: Who is Your Customer?

March 13, 2018 | Dan Feinberg, FeinLine Associates, Inc.

Who is your customer? The answer depends on your goal and whether you’re talking about the short term or the long term. Are you in sales or marketing and therefore looking to sell or assist in selling your company’s...

It’s Only Common Sense: The Perfect Customer

March 12, 2018 | Dan Beaulieu, DB Management

If only our customers understood us; oh, what a wonderful world that would be! We have spent a great deal of time in this column talking about the perfect salesperson, and the perfect fabricator and the perfect customer service...

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