FEATURED NEWS AND INFORMATION:
FEATURED ARTICLES AND COLUMNS:

This year’s Women in Electronics Reception is scheduled from 6 to 7:30 p.m. Tuesday, April 9. It will feature a panel discussion led by IPC Hall of Famer Karen McConnell, Northrop Grumman, on work-life balance. Panelists include:

It’s Only Common Sense: Get to Know Your Customers

March 18, 2024 | Dan Beaulieu, It's Only Common Sense

No matter what business you are in, understanding your customers is crucial if you want to thrive. You must have a complete understanding of who they are, their business, and what it takes to be successful. In short, you have to see things from their perspective. Too often, we assume we know who our customers are and what they want, but without the proper research and vetting, we can be wrong, which can really send us on the wrong path when it comes to accurately providing them exactly what it is they need from us, our products, and our services.





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The New Chapter: Dip Your Hand in the IPC APEX EXPO Candy Jar

March 13, 2024 | Hannah Grace & Paige Fiet, The New Chapter

As IPC APEX EXPO quickly approaches, aligning your agenda with personal and professional development goals is necessary to get the most out of your show week. If 2024 is planned for growth opportunities, whether presenting, expanding...

Testing Todd: Why 4-wire Kelvin?

March 8, 2024 | Todd Kolmodin, Testing Todd

As William Thomson (Lord Kelvin) once said, “If you cannot measure it, you cannot improve it.” This is truer today than ever before. With the advances in microelectronics and nanoelectronics, HDI, and buried active/passive...

The Chemical Connection: An Exhibitor’s View of IPC APEX EXPO

February 28, 2024 | Don Ball, The Chemical Connection

When I learned that this issue would be dedicated to optimizing the bare board fabricator’s experience at the IPC APEX EXPO 2024, I thought it would be an easy column to write. With more than 40 of these shows under my belt, I...

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